Customer Lifetime Value Calculator
Estimate customer lifetime value from average order value, purchase frequency, and how long customers stay.
Customer lifetime value
$960.00
This estimate is revenue CLV: average order value × orders per year × lifespan.
- Value per year
- $320.00
- Orders over lifetime
- 12.0
What is customer lifetime value?
Customer lifetime value (CLV) estimates how much one customer is worth over the time they stay with your business. This calculator multiplies average order value by how often they buy each year and how many years they typically remain a customer.
Leave profit margin blank to see revenue CLV. Add a margin percentage if you want a closer estimate of the profit those customers contribute, which is useful when you compare acquisition cost against long-term value.
Keep high-value customers on the line
If repeat customers call after hours, Frontmate can answer and keep those relationships from going to voicemail.