Customer Acquisition Cost Calculator
Calculate how much you spend to acquire each new customer from marketing and sales costs, plus CAC payback period.
Customer Acquisition Cost
$160.00
You spend $160.00 in marketing and sales to acquire each new customer.
- Total acquisition cost
- $8,000.00
- New customers
- 50
- CAC payback period
- 1.6 mo
What is customer acquisition cost?
Customer acquisition cost (CAC) measures how much you spend on marketing and sales to win one new customer. The formula is total acquisition spend divided by the number of new customers acquired in the same period.
Knowing your CAC helps you set realistic budgets, compare channel efficiency, and calculate how long each customer takes to pay back their acquisition cost. When combined with customer lifetime value (CLV), CAC becomes one of the most important growth metrics.
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